What are digital marketers? Digital marketers are basically online marketing experts who focus on advertising and sales using the Internet. The primary target of digital marketers is to increase brand awareness for a business. Digital marketing is the part of online marketing, which uses digital technology like smartphones, laptop computers, and other portable digital devices and platforms to advertise products and services.
As per an estimate, there are approximately six million people involved in the digital marketing industry. Apart from regular offline methods, digital marketing includes strategies like SEO, PPC, SMO, and social media. SEO or search engine optimization is a technique used to boost websites in terms of popularity in search engines like Google, Yahoo, and Bing. This is done by optimizing website content and increasing its chances of appearing in search engine results pages (SERPs).
There are many online businesses today that depend almost entirely on SEO to generate website traffic. SEO involves various activities like creating keyword-rich articles, creating quality content, linking them back to the main website and making them available to directories. These efforts help in increasing the chances of appearing in top 10 rankings of search engine results pages.
Organic SEO is a technique that incorporates several elements of SEO like writing relevant articles, optimizing them and then sharing them with relevant sites and article directories. SEO is a time-consuming process and it requires digital marketers to take the initiative to do a bit of “dirty work” to achieve the desired result. Some digital marketers also use pay per click (PPC) campaigns to track the results of their organic SEO strategies. Pay per click (PPC) campaigns employ sophisticated software to determine the effectiveness of digital marketers’ SEO strategies.
Another technique that is used extensively in digital marketing strategies is using digital channels. Digital channels refer to anything that allows you to communicate with your audience. Social media for example, enables you to interact with your audience in a more personalized way than can be accomplished using other traditional media. A digital marketer can use social media platforms like Twitter and Facebook to promote events, product launches and blog updates. Using this strategy also enables digital marketers to measure the effectiveness of their strategies to make them more effective in the long run.
Content marketing is an SEO strategy that involves creating high quality, unique and engaging content that can be found by searched keywords. The content marketing strategy is an SEO strategy that targets your target audience and disseminates information about your company and its offerings to create interest among your target audience. It is a relatively simple SEO strategy and can be implemented by a complete novice.
Digital channels are another strategy used to implement a content marketing strategy. These include things like blogs, podcasts and YouTube. Digital marketers use these platforms to disseminate information about their business and create interest among their target audience. Podcasts for example, have become a highly popular form of sharing information. Search engine optimization has also become popularized on podcasts. In fact, many podcasts allow advertisers to place advertisements on their shows.
Social media is also another venue that digital marketers use to implement a content marketing strategy. Social media platforms enable digital marketers to interact with their target audience and create interest in their product or service. The key to success with social media is to build a relationship with your audience before promoting your business to them. Social media is another SEO strategy that can be implemented by a complete novice. SEO can also be effective when it comes to content marketing.